May 26, 2023

Branding in Neon Colours?


Neon colors have become increasingly popular in the world of brand identity design. Their vibrant and eye-catching nature can add a unique flair to any design, capturing attention and making a bold statement. However, when it comes to printing designs that incorporate neon colors, there are several nuances to consider. In this blog post, we will explore the challenges and considerations when working with neon colors in print, and provide helpful tips to ensure your design translates effectively from screen to print.

  1. Color Matching: One of the key challenges when printing neon colors is achieving accurate color matching. Neon colors often appear much brighter on screens and may differ significantly when printed. This is because screens emit light, while printed materials reflect light. Therefore, it’s essential to work closely with a professional printer who can guide you through the color matching process and help you choose the best printing techniques to achieve the desired neon effect.
  2. RGB vs. CMYK: Another important consideration is understanding the color models used for digital and print media. Neon colors are typically created using RGB (Red, Green, Blue) values, which are used for digital displays. However, the printing process utilizes CMYK (Cyan, Magenta, Yellow, Black) color values. Neon colors are challenging to reproduce accurately in CMYK, as the color gamut is more limited. When designing with neon colors, it’s crucial to convert your RGB values to CMYK early in the design process to get a better idea of how the colors will appear when printed.
  3. Limited Color Range: Neon colors often fall outside the achievable color range in traditional printing processes. Many neon hues have high levels of saturation and brightness, which may exceed the capabilities of standard inks. Therefore, it’s important to consult with your printer to determine the available neon color options and explore alternative printing methods such as spot colors, Pantone colors, or specialty inks to achieve the desired neon effect.
  4. Test Prints and Proofs: To ensure the accurate reproduction of neon colors in print, it’s advisable to request test prints or proofs before proceeding with a large print run. Test prints allow you to evaluate the color accuracy, vibrancy, and overall appearance of your design. This step is crucial in identifying any adjustments that may be required to achieve the desired neon effect and to avoid costly reprints.
  5. Consider Print Materials: The choice of print materials can also impact the appearance of neon colors. Different paper stocks and finishes can affect how the colors are perceived. For example, glossy or coated papers can enhance the vibrancy of neon colors, while uncoated or matte papers may result in a more subdued appearance. It’s important to discuss your options with the printer to select the most suitable materials that complement your neon design.

Conclusion: Designing with neon colors can add excitement and visual impact to your brand identity. However, it’s crucial to understand the nuances of printing neon colors to ensure your design translates accurately from screen to print. Working closely with a professional printer, converting colors from RGB to CMYK, and conducting test prints are essential steps in achieving the desired neon effect. By considering these factors and understanding the limitations and possibilities of printing neon colors, you can confidently create a brand identity that captivates and leaves a lasting impression.

share on facebook share on linkedin

Related Reads