June 27, 2020
Ecozen is an agri-tech company enabling farm-to-fork value chain for perishables. It has built innovative solutions like solar cold rooms & solar water pump controllers.
Our collaboration started with their website revamp and brand audit, followed by redefining their brand identity.
Our main focus was refining their brand language without compromising on the image that Ecozen had built amongst its stakeholders over the years.
Given the size of the organisation, the main challenge was to convince various stakeholders about the change and help them accept a new outlook. Step by step, the old logo was refined to add more meaning and enhance the overall aesthetic of their brand.
We have put special focus on typography, iconography & the colour palette for different verticals of their business. All of this topped with personalised patterns added brilliance to the overall identity. The new language can now be seen beautifully flowing across their website, social media and marketing collaterals
Stay tuned to this page, as we shall soon release the case study for you to have a complete look at the project.